Brand
Guidelines

Version 1.0 May 2021

Logo + Icon

Logo is rounded and friendly. The subject of coins is conveyed in the O and the outcome of amplification is shown in the candle chart M.

Alternative logo colourways

The logo has alternative colourways to allow the mark to sit on various other background colours ranging from light to dark.

Single Colour

The logo can be used as a single colour over the primary and secondary colours and also images if they hold the logo clearly.

Colours

Primary

Optimism, imagination and idealism through yellow and then grounded with a deep and light grey.

RGB
CMYK
HEX
PMS
246 216 76
4 10 83 0
#F6D84C
RGB
CMYK
HEX
PMS
5
70 62 61 52
#3A3A3A
RGB
CMYK
HEX
PMS
215 220 224
14 9 8 0
#D7DCE0

Secondary

Seconday colours are used as accent colours, used for secondary buttons within UIs or to support the primary.

RGB
CMYK
HEX
PMS
6 178 188
75 6 28 0
#06B2BC
RGB
CMYK
HEX
PMS
101 227 185
52 0 40 0
#65E3B9
RGB
CMYK
HEX
PMS
246 136 135
0 58 36 0
#F68887

Typography

Display headings

Display 1
Lexend Semi-Bold 104pt
Display 2
Lexend Regular 64pt

Sub-Headings

Subheading
Lexend Bold 18pt
Subheading
Lexend Bold 16pt

Headings

Heading 1
Lexend Bold 32pt
Heading 2
Lexend Bold 26pt
Heading 3
Lexend Semi-bold 24pt
Heading 4
Lexend Medium 20pt
Heading 5
Lexend Medium 18pt
Heading 6
Lexend Medium 16pt
Heading 7
Lexend Medium 14pt

Paragraphs

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Body 1 is Lexend Regular 18pt.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Body 1 is Lexend Regular 16pt.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Body 1 is Lexend Regular 16pt.

Illustrations

Used to tell the customer journey, to express the brand, to communicate a feeling, an action or to support the expression.